Freddie
Marketing Director, Branding, Product Design
Freddie is a social platform built for sapphic, trans, and gender-diverse people. iOS App of the Day in 2025.
Sarah Panzer
Branding & Product Design
About
Graduated from Stanford University in 2023. Worked on Freddie. Learned product design. Taught myself to code.
Currently:
- ★ Operations Manager / Chief Operator at KZSU 90.1 FM.
- ★ IT Operations at the Bay Area Lesbian Archives.
- ★ Secret third thing (NDA).
Work
Bay Area Lesbian Archives (BALA)
Brand & Web Design, Digital Infrastructure
A nonprofit, community-run archive dedicated to preserving lesbian history in the San Francisco Bay Area.
LADdesign
Graphic Design, Producer & Associate Curator
Intern/assistant to 2x Grammy award-winning graphic designer Lawrence Azerrad. Collaborated as Producer & Associate Curator for online exhibit 'The Future Happened'.
Skills
Freddie
- ui/ux flows
- icons
- aesthetic / art direction
- automated workflows
- feature development
- marketing
- custom merchandise
LADdesign
- graphic design
- vectorizing logos
- freelance work
- design research
- exhibit curation
BALA
- web design
- stickers
- digitization
- archiving
- NAS / digital storage
- cataloguing software
- network administrator
- archival storage systems
KZSU
- FCC compliance
- broadcast operations
- systems administrator
- engineering
- computing
- team leadership
- personnel management
- institutional advocacy
Philosophy
Good design has a point of view. I treat historical research as part of the design process itself, pulling references specific to each project rather than a general design language. Committed to building brand and product experiences with character.